Team Lead, Paid Social at The Walt Disney Company in Santa Monica, CA

SUMMARY Hulu's Marketing organization is seeking a Team Lead, Paid Social whose team will be responsible for the strategy, planning, testing, execution, and optimization of all campaigns within Social and YouTube. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for social media, and experience scaling campaigns across all major publishers (Facebook, Instagram, Snapchat, Twitter, TikTok, YouTube, etc). They will also bring a highly analytical, creative, and flexible growth mentality to the role, which will be essential to delivering breakthrough thinking for this channel. WHAT YOU'LL DO Develop and own paid social strategy to align with subscriber acquisition, brand and original content goals and initiatives Manage and optimize acquisition, brand and original content campaigns day-to-day across social publishers Own channel measurement; tracking, monitoring... testing, and optimizing against critical metrics Optimize and manage budget across publishers and tactics to deliver positive return on marketing spend Partner with internal analytics team to develop an incrementality-focused testing roadmap, conducting experiments and A/B tests on an ongoing basis to continually improve channel performance Ensure campaigns are continuously optimized to meet and exceed short term and long term goals across acquisition, brand and content Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns Manage and develop team members, mentor and educate on the latest social advancements Clearly communicate campaign changes and performance to the acquisition team and other strategic partners WHAT TO BRING 6-8 years managing paid social campaigns 2
years leading high-performing teams Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, Pinterest &TikTok) Excellent quantitative and data analysis skills with experience scaling media experimentation across social platforms Strong grasp of experimentation techniques within social platforms Experience in setting up, optimizing and scaling multi-million dollar paid social campaigns Experience running high impact campaigns with awareness or engagement objectives Desire to lead and mentor junior members of a team Ability to build and foster strong relationships with internal stakeholders and external partners Bachelor's degree or equivalent NICE-TO-HAVES Entertainment industry experience Agency experience Prior experience as a manager
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications

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