Organic Social Manager

Remote, USA Full-time Posted 2025-07-27

We’re looking for a strategic, creative, and performance-minded Organic Social Manager to lead Everlywell’s organic social channels—building them into engines for brand love and customer acquisition. You’ll be responsible for growing our presence across Instagram, TikTok, YouTube Shorts, and emerging platforms through high-performing, brand-aligned content.

You’ll also lead our influencer and creator program, forging authentic partnerships and collaborating with talent to extend our reach and drive measurable results.

This role is ideal for someone who not only thrives behind the strategy—but is comfortable in front of the camera, too. If you’re a social-native self-starter who can ideate, script, shoot, and post as a solo creator when needed, we want to hear from you.

What You'll Do:

Lead the organic social strategy across key platforms, focused on audience growth, engagement, and acquisition

Plan and publish platform-native content that balances storytelling with performance objectives

Own the social calendar, managing a mix of evergreen, timely, UGC, campaign, and experimental content

Collaborate with brand, growth, and creative teams to align organic social with broader marketing efforts

Track and report on KPIs that show how organic social contributes to business outcomes (e.g., traffic, assisted conversions, community quality)

Manage the influencer and creator program—from sourcing and outreach to briefing and content optimization; leverage platforms like “Aspire” and “First Collab” to source and manage “microinfluencers” and content creator campaigns

Stay on top of trends, sounds, platform shifts, and cultural moments to keep Everlywell’s content timely and relevant

Engage with our audience directly, building trust and a sense of community through replies, reposts, and UGC

Act as a creator yourself when needed—ideating, filming, editing, and posting content from the Everlywell brand POV

Build scalable playbooks and systems for repeatable growth, creative testing, and influencer collaborations

You Bring:

4–6 years of experience managing organic social channels for a consumer brand

Deep knowledge of social platform best practices (especially TikTok, Instagram Reels)

Proven track record of using organic social to drive measurable growth—not just engagement

Experience running or supporting an influencer/creator program with performance goals

Strong writing and content development skills with a platform-native tone

Analytical mindset—you know how to measure success and optimize for performance

Comfort collaborating across teams in a fast-paced, iterative environment

A love of content, culture, and testing new ideas quickly

Excellent communication skills and a proactive, problem-solving approach

Bonus If You:

Are a confident on-camera creator who can produce content independently when needed

Have hands-on content creation or video editing experience (CapCut, Adobe, Canva, etc.)

Have worked in health, wellness, or mission-driven consumer brands

Are fluent in AI tools for content creation

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Organic Social Manager

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