Senior Performance Marketer

This role is for one of the Weekday's clients

Min Experience: 3 years

JobType: full-time

The Mission:
Lead the development of a high-impact performance marketing function that not only optimizes spend but delivers predictable, revenue-driving pipeline growth.

Requirements

What You’ll Own

Acquisition Strategy & Execution

• Design and manage full-funnel performance marketing campaigns — from awareness to conversion.
• Develop precision targeting strategies aligned with the ideal customer profile.
• Lead paid acquisition efforts across platforms such as Google Ads, LinkedIn, Meta, and explore high-potential emerging channels.
• Build detailed media plans, forecasts, and performance models for campaign execution.
• Collaborate with sales teams to align marketing efforts with business objectives and co-develop client strategies.

Pipeline & Performance Metrics

• Focus on driving Sales Qualified Leads (SQLs), not just Marketing Qualified Leads (MQLs).
• Build and maintain reporting systems that reflect true impact and revenue contribution.
• Continuously test and iterate on creative, messaging, and channel performance to improve outcomes.

Budget, Channel & Client Management

• Oversee paid media budgets with an emphasis on ROI, efficiency, and cost-per-acquisition.
• Identify winning campaigns for scale and eliminate underperforming efforts quickly.
• Forecast spend and anticipated returns across all paid marketing channels.
• Serve as a key point of contact for strategic client relationships—ensuring transparency, alignment, and value delivery.

What You Bring

• 4–6 years of experience in B2B performance marketing, ideally within SaaS, services, or demand-generation agencies.
• Deep hands-on experience managing paid campaigns across search and social platforms.
• Proven ability to generate qualified pipeline and contribute to revenue growth.
• Experience partnering with sales and revenue teams for aligned execution.
• Strong understanding of attribution models, MarTech stacks, and analytics tools.

Bonus If You Have

• Built or significantly scaled a performance marketing function from the ground up.
• Collaborated with RevOps or data teams to implement closed-loop reporting.
• Launched campaigns that positively influenced win rates or sales velocity.

What to Expect

• Ownership: Lead the charge on performance strategy and execution.
• Pace & Learning: Fast-moving, iterative, and feedback-rich environment.
• Influence: Work directly with GTM leadership and contribute to strategic decisions.

Skills:
B2B Marketing | Paid Search | Paid Social | ABM | Performance Strategy | Campaign Optimization | Demand Generation | GTM Alignment | Analytics

Originally posted on Himalayas

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