Sr Dir, Content Analytics - CNN Digital Product and Services @ Warner Bros. Discovery
Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.We are CNN... THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.Your New Role...CNN is seeking a Senior Director of Content Analytics who will be instrumental in leading and fostering a culture of data-informed decision-making. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The role will be responsible for leading a team of data analysts and data scientists who analyze audience and engagement trends through behavioral, quantitative and qualitative data to guide product and editorial decision-making across a variety of platforms.The Senior Director will report to the VP of Audience and Engagement Analytics.Your Role Accountabilities...The Senior Director of Content Analytics will:Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectationsDeeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative the news cycle of the daySupport the growth…
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