VP of Amazon Growth

Freebird is a fast-growing, founder-led consumer brand redefining grooming for people who shave their heads—and beyond. We’ve built a 9-figure revenue engine powered by performance marketing, product innovation, and a passionate customer base of over 1 million. Our Amazon channel is already one of our most profitable and highest-volume platforms, driven by DTC halo effects, sharp execution, and top-tier advertising.

Now, we're ready for the next leap: doubling our monthly 7-figure Amazon revenue, expanding our product footprint, defending our category dominance, and unlocking cross-channel synergy. We’re hiring a VP of Amazon Growth to lead that charge.

Mission

Own, scale, and protect Freebird’s Amazon channel—transforming it into a category-dominating profit engine. This role will operate as the General Manager of Amazon, responsible for full P&L ownership, strategic growth, marketplace optimization, team leadership, and cross-functional execution.

Key Responsibilities

1. Revenue Growth & P&L Ownership
• Drive aggressive revenue growth while protecting contribution margin
• Build and execute the channel’s short- and long-term strategic roadmap
• Define, measure, and deliver on channel KPIs (revenue, BSR rank, Buy Box %, review volume, margin)
• Build systems and infrastructure to scale internationally over time

2. Amazon Advertising & Media Engine
• Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense)
• Manage ad performance across ASINs by funnel stage and profit target
• Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and intent

3. External Traffic & Off-Amazon Growth
• Deploy high-performing Meta/TikTok creatives using Amazon Attribution
• Build creator/influencer flywheel programs tied to Amazon storefronts and bundles
• Leverage the Brand Referral Bonus to amplify traffic and ranking impact
• Drive hybrid DTC-to-Amazon funnel strategies and track halo effects

4. Listing, PDP & Conversion Rate Optimization
• Lead world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO
• Own testing and iteration roadmap via Manage Your Experiments (titles, images, A+)
• Implement high-converting bundles, comparison charts, and parent/child ASIN strategies
• Ensure mobile-first PDP performance and review-conversion design standards

5. Review Strategy, Ranking & Category Dominance
• Own and scale review generation engines (Vine, inserts, DTC post-purchase, etc.)
• Monitor and defend organic rank across hero and long-tail keywords
• Lead efforts to reclaim and defend top BSR positions
• Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter

6. Brand Protection, Compliance & Listing Defense
• Own Buy Box win rate, account health, and listing uptime (target: 98–100%)
• Lead emergency SOPs for suppression, suspensions, merges, hijackers
• Use Brand Registry, Transparency, and Project Zero to protect listings/IP
• Build internal “Amazon SWAT” function for rapid issue detection & response

7. Product & Catalog Expansion
• Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment)
• Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz
• Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising
• Leverage “frequently bought together,” storefront navigation, and FBA for velocity

8. Team, Vendors & Cross-Functional Collaboration
• Build and manage a high-performing Amazon team (PPC, SEO/listings, creative, ops)
• Lead external agency/vendor partners with performance accountability
• Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals
• Act as the internal Amazon GM and thought partner to executive leadership

What Success Looks Like
• Double Amazon revenue within 12–18 months while maintaining or improving margin
• Rank top 1–3 for all hero keywords and maintain top subcategory BSR
• Maintain 98%+ Buy Box ownership and <1 day unplanned downtime/quarter
• Generate 500+ new reviews/month and raise rating to 4.6+
• Build the “Amazon OS” — repeatable, scalable infrastructure for growth and defense
• 6–10+ years scaling 3P Amazon channels (ideally $25M+ revenue range)
• Hands-on operator who’s built and owned an Amazon business P&L
• Deep Amazon Ads experience (SP, SB, DSP) and optimization expertise
• Familiar with brand defense, gray/black-hat tactics, variation manipulation, and enforcement
• Experienced in launching new products, running promotions, and managing off-Amazon traffic
• Proven leader with the ability to hire, manage, and mentor a channel-specific team

Bonus Points
• Experience defending against aggressive Amazon-native (China-based) competitors
• Past success building creator/affiliate traffic engines tied to Amazon performance
• Knows how to work alongside a strong DTC engine for cross-channel synergy
• Built internal war rooms, dashboards, and intelligence systems for Amazon
• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

Why Join Freebird?
• Be part of a profitable, high-growth DTC brand with real momentum and ambition
• Own a critical business function and team with autonomy, support, and resources
• Work on a product that solves real problems, delights customers, and scales globally
• Join a smart, motivated team obsessed with innovation, experimentation, and impact

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