Marketing Manager

We are now seeking a high-caliber Marketing Manager based in Berlin. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove Germany team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.

What you’ll do:

Responsible for the marketing success in Germany across full funnels

Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc.

Manage internal and external resources to ensure marketing & PR campaign to be rolled out as planned

Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.

Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities

Oversee and grow marketing team department, constantly identity revenue and partnership opportunity

To collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required

Requirements:

6+ years of working experience and a proven track record of success

Prior experience in a marketing-related role in a tech company is a plus.

Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization

Proficient with marketing technology tools and able to turn marketing data into actionable insightsPrevious experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be highly preferred

Organised, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment

Team-player with start-up spirit and able to fit in a diversified and dynamic working environment

Excellent command in written and spoken English

Additional Information

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-de/en-gr/candidate-privacy-notice

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