Head of Marketing Strategy & Operations

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is seeking a Head of Marketing Strategy & Operations to lead the development, alignment, and execution of strategic initiatives across the marketing organization. This role operates at the intersection of marketing and corporate strategy, ensuring the marketing function is positioned to scale efficiently, drive impact, and stay aligned with broader company goals. You will shape long-range planning, drive operational rigor, and ensure cross-functional alignment across the business.

RESPONSIBILITIES:

Define and evolve WHOOP’s global marketing strategy in partnership with marketing and cross-functional leadership, translating long-term company vision into actionable marketing initiatives and planning cycles.

Lead the development and implementation of scalable systems, processes, and performance frameworks that drive operational excellence and executional quality across marketing.

Drive change management efforts to ensure strategic initiatives are adopted, understood, and sustained across global marketing teams.

Set and manage the operating cadence of the marketing org, including annual planning cycles, department-wide communications, and strategic operating rhythms such as offsites, all-hands, and leadership forums

Unify commercial planning, budgeting, go-to-market coordination, and OKR management. Ensure initiatives are effectively scoped, prioritized, and executed in alignment with company strategy and performance goals.

Build and evolve organizational structures and talent strategies that scale with company growth, including hiring plans, capacity modeling, and leadership coaching.

Serve as the operational and strategic connector across Marketing, Product, Finance, Office of the CEO, and other functions, ensuring clarity, alignment, and accountability on shared goals.

Partner with analytics and marketing teams to define, track, and derive insights from key performance metrics, ensuring data informs strategy and investment decisions.

QUALIFICATIONS:

10+ years in marketing, strategy, or general management, preferably in a high-growth consumer or tech environment

Proven track record of developing and executing strategic marketing initiatives that drive measurable business impact

Strong financial and operational acumen, with experience leading annual planning, KPI frameworks, and resource allocation models

Experience owning and evolving financial operations, including budgeting, spend governance, and performance forecasting

Demonstrated success in designing and scaling processes that drive operational excellence across complex teams

Executive-level presence and ability to influence cross-functionally, including experience representing marketing in senior leadership forums

Demonstrated success in coaching senior marketing talent and building strategic depth across an organization

Proven ability to lead change management efforts that embed strategic priorities across functions and teams

Experience designing and optimizing organizational structures and team performance

Familiarity with commercial planning, including forecasting and investment strategy

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Additional Information

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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