Affiliate Campaign Operations Specialist

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

As an

Affiliate Campaign Operations Specialist, you will play a key role in supporting the end-to-end execution of campaigns and activations with Binance Affiliates (including KOLs, influencers, and institutional partners). You will collaborate with BD, ARM (Affiliate relationship management), Product, Marketing, and Data teams to ensure seamless execution, accurate tracking, and high campaign ROI.

This role is ideal for a detail-oriented executor who thrives in a fast-paced, global environment and has a strong understanding of digital performance marketing or influencer management.

Responsibilities:

Coordinate and execute affiliate-related marketing campaigns across global markets, supporting campaign setup, launch, promote and tracking

Manage campaign logistics: timeline planning, budget control, asset coordination, and link management (UTM, promo codes)

Work closely with BD and ARM teams to support custom collab packages and localized campaigns

Collaborate with the design, social, and product teams to ensure accurate delivery of promotional materials

Assist in building campaign reports, including FTT, registration, trading volume, engagement data, and ROI analysis

Monitor campaign performance daily and flag underperforming ones with actionable suggestions

Contribute to the optimization of campaign processes and documentation (e.g. SOPs, trackers, templates)

Support contract documentation, payment follow-ups, and compliance alignment with legal and finance teams

Requirements:

3+ years of experience in campaign operations, digital marketing, KOL/influencer management, or related functions

Basic knowledge of Affiliates management in centralised exchange, blockchain ecosystem, token launches, or trading behaviour

Strong project management and coordination skills, with high attention to detail

Hands-on experience with tools such as Google Sheets or similar platforms

Have marketing experience to know how to do marketing promotion and experience managing cross-functional projects or global campaign rollouts

Familiar with affiliate marketing, referral tracking systems, and UTM link logic

Analytical mindset; comfortable working with data dashboards and spreadsheets

Fluency in English and Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage

Ability to thrive in a fast-moving, multicultural, and remote-first environment

Experience in Web3, crypto, or fintech campaigns is a strong plus

Additional Information

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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