Sales Programs & Events Manager

About Hatch

At Hatch, we’re building the AI platform powering the next generation of Customer Service Representatives. Backed by Y Combinator and top-tier investors, we help businesses deliver smarter, faster, and more human support—at scale.

We believe that events, when executed with sales precision, can be one of the most powerful levers for pipeline and growth. We're hiring a sales-minded operator to own that lever end-to-end.

Hatch is looking for a Sales Programs & Events Manager to lead our sales-driven event motion. This is not a traditional field marketing role. This is a revenue-focused, sales-aligned position for someone who knows how to generate Sales Qualified Opportunities (SQOs), drive demo volume, and work side-by-side with SDRs and AEs.

You will report directly to the Chief Revenue Officer and be responsible for organizing and executing two core types of events:

• Prospect-Facing Events — focused on top-of-funnel engagement, conversion, and accelerating pipeline

• Customer-Facing Events — focused on expansion, retention, and driving upsell opportunities

• Own the planning and execution of Hatch’s sales-led events, both in-person and virtual

• Collaborate directly with SDRs, AEs, and sales leadership to align on pipeline and revenue goals

• Strategize and launch event formats such as executive dinners, roadshows, roundtables, and targeted customer sessions

• Work cross-functionally to ensure pre- and post-event outreach is driving demos and sales conversations

• Manage all event logistics: venues, vendors, invites, attendee engagement, follow-up workflows

• Track and report clear ROI: SQOs, demo bookings, pipeline generated, and revenue influenced

• Develop repeatable playbooks and experiment with new formats to optimize impact

• You have previous experience in a sales role (SDR, AE, sales programs, or similar), and you understand the pressure and process of building pipeline

• 4+ years of experience running events or owning sales programs in a high-growth B2B SaaS environment

• Deep alignment with sales teams—you’ve partnered with SDRs/AEs before and speak their language

• Obsessed with results—you're comfortable being held to revenue goals and measuring event ROI

• Skilled at both execution and strategy—able to think big but also get hands-on with logistics

• Excellent communicator, highly organized, and ready to take ownership of the events engine

• Experience using HubSpot and Salesloft for outbound campaigns, lead tracking, and post-event follow-up

• Familiarity with Salesforce or similar CRMs for pipeline and opportunity tracking

• Background working on both SMB and enterprise event strategies

• Exposure to account-based selling or customer expansion playbooks

• Prior use of event management platforms like Splash, Aventri, or similar

• Direct line to the CRO and close collaboration with the Sales team

• High-impact role in a fast-growing, YC-backed SaaS company

• Autonomy to build and own a sales events engine from scratch

• Work with a smart, driven, mission-aligned team

Ready to run events that drive real revenue? Let’s talk.

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