Demand Generation Manager
About The Company
We’re working with a fast-growing revenue and growth consultancy that’s redefining how B2B companies scale. They partner with ambitious businesses to transform sales, marketing, and customer success functions — combining strategy, systems, and advanced AI tooling to unlock growth.
In under a year, they’ve achieved elite partner status with one of the world’s leading software companies — a testament to their sharp execution, problem-solving mindset, and relentless focus on the customer.
The business is lean, collaborative, and fully remote — with a team spanning Australia and Asia-Pacific. No corporate red tape. No egos. Just curious, switched-on people who value ownership, outcomes, and making things better.
If you’re passionate about growth, automation, and smart execution — and want to shape something meaningful from the inside — this team is worth a look.
The Role
As the Demand Generation Manager, you will be the driving force behind our go-to-market strategy, directly influencing marketing-attributed pipeline and supporting business growth targets. This pivotal role demands a dynamic blend of strategic planning and hands-on execution, with a primary focus on inbound marketing and partnership development, while also supporting outbound efforts.
You will work closely with our Senior Leadership Team to align strategy and execution, ensuring exceptional results. This position requires a strategic thinker who is action-oriented, results-focused, and comfortable operating independently in a fast-paced, startup environment.
Key Responsibilities
Strategic Leadership: Own and translate the GTM strategy into actionable demand generation plans.
Campaign Management: Plan, launch, and optimise marketing programs across inbound, partnerships, and outbound channels, including SEO and PPC.
Partnership Management: Build and nurture relationships with technology partners, agencies, and consultancies.
AI Integration & Automation: Leverage AI tools and no-code platforms for marketing efficiency and scaling.
Execution & Accountability: Oversee program implementation, manage external partners, and refine activities based on data.
PPC Execution: Directly run, manage, and optimize PPC campaigns.
This Role Is for You If:
You have a proven track record in generating marketing-attributed pipelines in a fast-paced environment.
You possess strong digital marketing expertise, including hands-on PPC execution and a strategic understanding of SEO.
You are AI literate and comfortable leveraging marketing technology tools to scale efforts.
You have excellent communication skills and the confidence to challenge and hold stakeholders accountable.
You thrive in a dynamic, independent, and rapidly growing startup environment.
What Success Looks Like
Clear and measurable marketing-attributed pipeline within your first 6 months.
High-performing inbound and partner channels, contributing to GTM success.
Strong, self-sustaining partner relationships that drive warm leads.
Insightful reporting and recommendations shared with leadership regularly.
Strategic priorities turned into real-world outcomes — at speed.
About You
You have 4+ years in B2B demand generation or growth marketing, ideally with agency experience.
You can plan, execute, and scale marketing programs with a direct impact on pipeline and revenue.
You have experience working with or implementing AI tools to scale marketing efforts.
You are confident collaborating across sales, partnerships, and service delivery teams in a high-autonomy environment.
Benefits
Remote-First Setup: Work from anywhere with a team that values outcomes
Lean, Ambitious Team: Work directly with founders and decision-makers
Clear Growth Path: Step into leadership, drive results, and grow fast
Incentive-Driven: Competitive salary, performance bonuses, and long-term opportunity
The Interview Process
Phone screen with Talent Partner
2-way recorded Video Interview with Talent Partner
Interview with the Hiring Managers
Take home assessment and presentation back to the Hiring Managers
Interested?
If you’re excited about leveraging advanced technology to deliver measurable results, guiding businesses to new heights, and helping define the future of AI and data-driven go-to-market strategies, then they’d love to hear from you.
At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.
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