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Lead Product Manager, Data Monetization

Remote, USA Full-time Posted 2025-07-27

About the Role

We’re seeking a

Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.

What You'll Accomplish


  • Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms

  • Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers

  • Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation

  • Partner with legal and compliance to ensure privacy-safe, consent-driven data usage

  • Engage directly with strategic customers to solicit feedback and validate product concepts

  • Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams

  • Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights

    • Your Expertise


  • 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS

  • Experience building and scaling integrations with Meta, TikTok, or similar social platforms

  • Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage

  • Understanding of EMQ[1][2] scores, identity matching, and the mechanics of social ad targeting strongly preferred

  • Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)

  • Comfortable working across cross-functional teams including data science, legal, and customer success

  • Excellent written and verbal communication skills

    • Additional Information


    You'll get competitive


    perks and benefits, from health & wellness to equity, to help you bring your best self to work.

    For US based applicants:


    - The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits


    - Equity is a substantial part of the total compensation package


    - Our salary ranges are determined by role, level and location


    #LI-BH1

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