Vice President of eCommerce

Connect the dots.

We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. We need a leader with broad eCommerce experience to fuel the continued growth of our business, brand, and culture. Our site, www.LifeisGood.com, is the portal to all our positive art and messages, the one place our customers find thousands of Life is Good products and learn about our social mission, Life is Good Playmaker Project. Here, our customers find new ways to wear and share the beliefs that life is good and that optimism is a choice we make every day.

You have deep experience in the art and science of eCommerce, preferably in the apparel industry. You have personally led a broad and talented team of both internal and external people focused on merchandising, direct marketing, eCommerce technology, and operations. You do your best work with your sleeves rolled up, leading people and driving innovation while managing workload and process. Your successes include the hands-on leadership of a growing consumer-centric brand that delivers outstanding customer experiences. Check your pulse and read on.

Our beloved and skilled leader is moving on for an opportunity she couldn't pass up, giving you the chance to apply for a role that has been open only 3 times in the past 12 years. People tend to stay here. Could you be next?

YOUR EXPERIENCE AND QUALIFICATIONS
• Minimum 3 years of P&L responsibility for an enterprise eCommerce business
• Minimum 10 years of industry experience
• Proven track record of growing top and bottom-line results
• Extensive experience with the 4 pillars of eCommerce: Merchandising, Performance Marketing, Operations, and Technology
• Excellent analytical, project management, and presentation skills

IMPORTANT DETAILS
• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider applications without answers.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week
• Everyone who applies will get a response from a human. Though we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.

YOUR OBJECTIVE

Manage and grow the $100M eCommerce business in a brand-enhancing manner. You will have full P&L ownership of the business unit (LifeisGood.com and marketplaces).

YOUR JOB

Lead a large team encompassing Merchandising, Performance Marketing, eCommerce Operations, and eCommerce Technology.
• Merchandising: Lead the team that builds the merchandising plan and buys all products for the website, including licensed goods. This group also manages our blank inventory levels to maximize our domestic decorate-on-demand capabilities and determines the email marketing calendar and content.
• Performance Marketing: Lead the team that manages paid social, SEM, SEO, affiliate partnerships, direct mail, and box stuffers. This team also conducts site analytics and the placement of products on the website to support brand and marketing initiatives.
• eCommerce Operations: Lead the team that enables commerce by managing the day-to-day operations of the business unit, including: site changeouts, site testing, product launches, project management, email coding and deployment, inventory feeds, and communications with Customer Care.
• ·eCommerce Technology: Lead the team that builds enhancements to the website through in-house and outsourced development resources, researches emerging technologies, and ensures that Life is Good has the appropriate, scalable technology to meet our business and brand objectives.
• Negotiate and execute eCommerce contracts and service-level agreements
• Identify and implement strategies for customer acquisition and customer retention
• Champion a consumer-centric focus by analyzing and reporting on sales, profitability, and marketing efforts
• Recommend opportunities for revenue growth, margin improvement, and cost savings leading to increased EBITDA

YOUR PERSONAL ATTRIBUTES
• You maintain a steady and optimistic demeanor
• You are an enthusiastic brand ambassador and a cultural leader
• You speak and write clearly, simply, and succinctly
• You share our passion for social impact

YOU’LL KNOW YOU’RE SUCCESSFUL WHEN
• You have formed successful cross-functional partnerships with other Support Team members and their teams
• You and your team meet your annual goals
• Others view you as a “company first” role model who consistently demonstrates our values to grow our brand, business, and culture

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

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