Digital Marketing Leader - Patient Care Solutions

Description:
• Develop and execute comprehensive digital marketing strategies aligned with business objectives across the Patient Care Solutions segment.
• Use AI-driven insights to identify high-performing content, predict campaign success, and personalize user journeys.
• Lead the strategy, execution, and optimization of web properties—create a seamless omnichannel experience across all digital touchpoints, including websites, microsites, and landing pages.
• Partner with Global and Region to plan, execute, and optimize digital campaigns across web, email, social, paid media, and SEO/SEM.
• Understand the stakeholder journeys and key inflection points and recommend content and channels to Global and Region partners.
• Partner with Segment, Regional, and Corporate Marketing teams to align digital initiatives.
• Oversee internal and external agency partnerships to ensure alignment with strategic goals, manage budget allocations, and continuously optimize campaign performance to achieve desired outcomes.
• Execute programs and campaigns globally and ensure global consistency in campaign execution.
• Track regional agency performance and roll up results into a unified program/campaign dashboard.
• Automate regional campaign data into global dashboards.
• Plan and implement e-commerce marketing strategy and campaigns across platforms.
• Lead marketing performance measurement and reporting.
• Provide marketing leadership with a summary of results including highlights and improvement opportunities with clear next steps.
• Automate data collection and dashboard updates using APIs and marketing analytics tools.
• Implement predictive analytics to forecast ROI and identify optimization opportunities.
• Leverage marketing automation platforms, CRM systems, and analytics tools.
• Stay current with digital marketing trends and tools.
• Continuously evaluate emerging AI tools and automation platforms to enhance digital presence and performance.

Requirements:
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in digital marketing, preferably in healthcare or B2B environments.
• Proven track record of managing successful digital campaigns and marketing performance metrics.
• Strong understanding of digital channels, marketing automation, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
• Excellent communication, collaboration, and project management skills.
• Experience in agency management and media buying/placement
• Ability to work in a fast-paced, matrixed environment with multiple stakeholders.

Benefits:
• medical, dental, vision
• paid time off
• 401(k) plan with employee and company contribution opportunities
• life, disability, and accident insurance
• tuition reimbursement

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