Segment Marketing Senior Specialist

JOB SUMMARY: 100% Remote. Candidate needs to work fulltime PST hours.

The job is a contract role responsible for executing and managing marketing initiatives that drive brand awareness, engagement with prospective members and acquisition of new members. This role will partner with our Manager of Segment Marketing to provide marketing and communications support for our Federal Government Programs segment.

This is an excellent opportunity for a results-driven marketer, who is passionate about executing marketing initiatives that drive growth!

ESSENTIAL DUTIES
• Works cross-functionally to execute high-impact, multi-channel campaigns ensuring seamless execution and delivery.
• Collaborates with cross-functional teams to create compelling marketing collateral that aligns with the campaign brief and objectives
• Tracks campaign performance, analyzes data and provides actionable insights and recommendations for campaign optimization.
• Manages relationships with external vendors and partners to ensure timely and effective campaign execution and performance tracking
• Implements tracking mechanisms and utilizes analytics tools to monitor and report on campaign performance.
• Partners with our Digital Marketing team to execute Social, SEM and SEO/GEO campaigns and identify opportunities for campaign optimizations as needed.
• Prepare and present comprehensive campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
• Track monthly campaign spend to budget and process invoices for payment

REQUIRED SKILLS AND EXPERIENCE
• 6+ years as a campaign manager, marketing manager or a similar role
• Bachelors degree in marketing, communications, business or related field
• Proven experience in campaign management with a track record of successfully executing integrated marketing campaigns across digital and traditional channels.
• Understanding of digital marketing techniques and platforms including but not limited to Google ads, Bing, programmatic, Meta, LinkedIn and Reddit.
• Expert knowledge of utms for campaign tracking and reporting and analytics tools including GA4 and Adobe Analytics.
• Proficiency in use of analytics tools including GA4 and Adobe Analytics to measure and report on campaign performance
• Excellent project and time management skills, with the ability to manage multiple projects and juggle tasks simultaneously
• Ability to utilize analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
• Excellent writing, communication and organizational skills, with proficiency in the relevant software such as Microsoft Office
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners

ADDITIONAL SKILLS AND EXPERIENCE
• Insurance and/or health care experience preferred
• Familiarity with Adobe Workfront project management tool
• Experience with Sales Force Marketing Cloud campaign development

Ability to pass Background, Drug Screen and if applicable Medical (i.e. Vision, Hearing, or Physical) if Required by Client.
Medical, dental, vision, ancillary coverage and 401k benefits are available.

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