Analyst, Search Marketing
About the position
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients.
- Responsibilities
- Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting ,
- Actively participating in meetings and proactively documenting takeaways and next steps ,
- Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported ,
- Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing ,
- Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy ,
- Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues ,
- Monitoring emerging industry trends and summarizing them for internal and external stakeholders ,
- Leveraging and developing proficiencies with SEM platforms, tools and resources ,
- Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions ,
- Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations ,
- Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion ,
- Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients
- Requirements
- A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus ,
- Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively ,
- A detail-oriented approach and a desire to achieve objectives accurately ,
- Solid quantitative and research skills, and proven data interpretation capability ,
- Familiarity with the digital advertising space and a passion for growing that interest into a career ,
- Strong communication skills - you're clear and thorough, yet concise ,
- A passion for building relationships and a desire to contribute to team building and event planning ,
- Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right
- Nice-to-haves
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
- Benefits
- Medical coverage ,
- Dental insurance ,
- Vision insurance ,
- Disability insurance ,
- 401K ,
- Parental and family care leave ,
- Family forming assistance ,
- Tuition reimbursement ,
- Flexible time off
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