Vice President of Sales and Marketing

Lead Growth. Inspire Belonging. Move Lives Forward.

At Americare Senior Living, we believe the right leader doesn't just shapestrategy-they change lives. As our Vice President of Sales and Marketing,you'll guide the team that families trust during one of life's most meaningfultransitions.

Your leadership won't be on the front lines, but it willecho through every welcome tour, every call, and every move-in-because you'rebuilding the people, systems, and strategy that move lives forward to a happier place.

Rooted in our RISING values (Respect, Integrity, ServantHeart, Inspire, Nurture, Growth) and aligned with our 2025 vision to Belong.Grow. Serve., this is your opportunity to make a lasting impact by drivingcensus growth, elevating brand trust, and equipping a high-performing team toserve with heart and excellence.

If you're ready to lead with purpose-and find yourself in ahappier place too-we invite you to apply.

Who We Are

At Americare, our RISING Team Values guide everything we do:

Respect • Integrity • Servant Heart • Inspire • Nurture • Growth

We are proud to make a meaningful impact in the lives of seniors, every single day. Americare communities are more than just workplaces-they are family, where excellence thrives, people are empowered, and fun is part of the culture.

We've been consistently certified as a Great Place to Work, ranked on Fortune's Best Workplaces in Aging Services, and named one of the 2025 Best Senior Living providers by U.S. News & World Report.

Why Join Americare?
• Impactful Work: You can make a difference every day, receive plenty of hugs, and be the one to put a smile on the faces of our residents
• Supportive Community: You can be part of a compassionate team that truly values teamwork and respect
• Career Growth: Whether you're a newbie or a seasoned pro, we offer exciting opportunities for you to advance both professionally and personally
• Fun and Engaging Environment: Work hard and have fun in an inclusive environment where you'll create lasting friendships and experience unforgettable memories
• Work-Life Balance: Enjoy flexible scheduling options that fit your life

What we offer:
• Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition
• Family Atmosphere: Close-knit community where everyone feels at home
• Paid Time Off: Enjoy a competitive PTO plan to recharge and relax
• Daily Access to Wages: Flexibility to access your pay whenever you need it
• Complimentary Meals: Delicious free meals while you work
• Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
• Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more..
• Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance
• 401(k) Plan: Secure your future with company contributions

Take the next step in your career at Americare Senior Living and make a difference today!

Position Summary

The Vice President of Sales and Marketing is a strategic and operational leader responsible for driving revenue growth, occupancy performance, and brand presence across all Americare Senior Living communities and ancillary business lines. Reporting to the President, this executive is a key member of the executive leadership team with enterprise wide responsibilities. This role will plan, direct, and evaluate all aspects of sales, marketing, digital strategy, and referral development in alignment with the company's mission, values, and growth objectives. The VP of Sales and Marketing brings a strategic, revenue-focused mindset to align sales, marketing, pricing, and payer strategies across the full continuum of care.

This role leads a high-performing, self-correcting team of Sales and Marketing professionals and works cross-functionally with Operations, Finance, Clinical, IT, People Leadership and external partners to ensure a consistent and compelling customer journey-from first impression to move-in.

The Vice President will also oversee centralized and community-level efforts in sales, digital and traditional marketing, public relations, and market intelligence to ensure brand consistency, effective outreach, and strategic market alignment across all service areas.

Essential Functions

Strategic Sales and Marketing Leadership
• Develop and execute an integrated sales and marketing strategy to increase occupancy, optimize value per unit, and expand market presence
• Leverage data analytics (including performance metrics, CRM and call center data, consumer surveys, market trends, and ROI analysis) to inform strategic growth plans and optimize marketing and sales tactics based on results
• Use data and performance metrics to balance occupancy targets with rate integrity, ensuring sustainable growth without compromising margins
• Proactively monitor internal performance and external market trends to refine strategy and stay ahead of emerging opportunities and challenges
• Lead long-term growth initiatives (ex: market repositioning, new developments, and expansion) while driving measurable results that create long-term value

Sales and Marketing Oversight
• Lead and coach the Sales and Marketing professionals, regional directors and community-level leaders to meet and exceed occupancy and conversion goals across all regions and community types
• Design and optimize scalable sales systems, lead tracking, and performance management through modern CRM platforms
• Strengthen referral networks by building strategic enterprise-level partnerships

Digital Marketing and Brand Strategy
• Lead Americare's digital marketing strategy, including managing the website, online advertising (SEO, Google Ads, social media), email marketing, reputation management, and content creation
• Oversee brand consistency, public relations, and corporate communications, acting as ambassador for Americare
• Implement analytics tools (e.g., Google Analytics, M.A.P.) to monitor engagement, lead source attribution, and ROI
• Ensure Americare's digital presence reflects its mission, differentiators, and service quality across all channels
• Manage external sales and marketing partnerships to drive occupancy growth, ensure strong ROI, and deliver results aligned with brand strategy and market demand

Team Leadership and Talent Development
• Recruit, develop, and retain a high-performing Sales and Marketing team aligned with Americare's RISING and Hometown Hospitality Values
• Equip community and regional leaders for success by providing training, performance tools, benchmarks, and a supportive accountability framework
• Foster a culture of innovation, collaboration, and accountability focused on the employee, resident and family experience
• Promote an environment that supports employee growth, career development, and work-life harmony

Cross Functional Collaboration
• Partner with Operations, Clinical, People Leadership, IT and Finance to ensure alignment in strategy development, pricing, service delivery, and customer experience
• Support initiatives that impact employee recruitment, community reputation, and long-term sustainability

Customer Experience and Compliance
• Provide coaching and communications support to Operations regarding inquiries and concerns from residents and families to ensure they are addressed promptly and professionally
• Demonstrate honesty, transparency, and ethical behavior in all interactions aligning with Americare RISING and Hometown Hospitality values
• Uphold compliance and ethical standards in all marketing and sales activities
• Champion a service-oriented approach that builds trust, transparency, and long-term satisfaction

Qualifications

Education and Experience
• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (Master's preferred)
• 5+ years of senior-level or equivalent experience across sales, marketing, and analytics in senior living, healthcare, or hospitality
• Demonstrated success in leading digital marketing campaigns, improving occupancy, and managing multi-site teams
• Experience aligning pricing, payer strategy, and sales tactics to maximize revenue across a continuum of care is strongly preferred

Skills and Competencies
• Deep understanding of digital marketing tactics and tools, including CRM and marketing automation platforms
• Strategic mindset with the ability to execute with speed and efficiency based on market trends and internal performance insights
• Proficiency in CRM systems (e.g., Aline, Sherpa, Salesforce) and digital platforms (e.g., HubSpot, Google Analytics)
• Excellent interpersonal and communication skills, with a passion for leadership and innovation
• Deep expertise in leading the sales function, including standardized best practices, training and development, performance management, and data-driven sales analytics
• Ability to work cross-functionally and lead through influence

Work Environment and Expectations

Position Overview

Type: Full-Time

Schedule: Hours may vary based on need

Location: Remote eligible in Americare footprint

Travel: Up to 50% annually for community visits, team leadership, and industry events

AAP/EEO Statement

Americare Senior Living is an equal opportunity employer and prohibits discrimination. It is Americare's policy and practice to recruit, hire, assign and promote employees without regard to race, color, religion, sex, gender identity, gender expression, sexual orientation, pregnancy, age, national origin, disability, genetic information, and citizenship status or any other characteristic legally protected by applicable federal, state or local law that may apply to a particular work location. In addition, Americare provides reasonable accommodations for qualified individuals with disabilities as required by law. If you need assistance in applying electronically for a position with Americare, or an accommodation due to disability, please contact us via email at [email protected] or by telephone at 800. 577.0510 option #5 (This phone number is to be used solely to request an accommodation with respect to the online application process.)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Americare Senior Living is an EOE (Equal Opportunity Employer) and drug-free workplace.

Apply Job!

Apply to this Job