VP, Data Driven Marketing

Description:
• Lead the strategic development and management of key marketing data platforms.
• Set the strategic vision and process creation leading a strategic transformation initiative.
• Execute data-driven, personalized campaigns focusing on customer lifecycle engagement.
• Collaborate with cross-functional teams to create impactful customer experiences.
• Manage customer data platforms ensuring seamless integration and utilization of customer data.
• Develop and maintain dashboards and reports to track KPIs and demonstrate ROI.

Requirements:
• A bachelor’s degree in Marketing, Digital Marketing, Business Administration, Information Science, or a related discipline or an equivalent combination of education and experience is required.
• Ten (10) years experience in Martech with a proven understanding of technical architecture and capabilities of personalization platforms executing data driven marketing strategies and campaign execution.
• Proven expertise in creating and implementing strategies that drive growth and engagement within a one-to-many marketing environment.
• Five (5) years in a leadership role managing teams, driving data strategy and governance initiatives in a complex business environment.
• Two (2) years of project management experience preferred.
• Understanding of APIs, data warehousing solutions, and ETL processes along with Software Development Life Cycle (SDLC) and conceptual data architecture documentation.
• Proficiency in SQL, data modeling, and data governance practices.
• Proven capability handling large scale, enterprise software delivery in a global 24/7 environment.
• Working knowledge of the Adobe Marketing Cloud especially Real Time Customer Data Platform (CDP) or Salesforce Marketing Cloud suite.
• Demonstrated knowledge of financial industry and consumer lifecycle and lifestyles/personas.

Benefits:
• Competitive wages
• Medical with telemedicine
• Dental and Vision
• Basic and Optional Life Insurance
• Paid Time Off (PTO)
• Maternity, Parental, Family Care
• Community Volunteer Time Off
• 12 Paid Holidays
• Company Paid Disability Insurance
• 401k (with employer match)
• Health Savings Accounts (HSA) with company provided contributions
• Flexible Spending Accounts (FSA)
• Supplemental Insurance
• Mental Health and Well-being: Employee Assistance Program (EAP)
• Tuition Reimbursement
• Wellness program

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