Head of Global Brand Center
Key Responsibilities:
- Brand Strategy & Positioning
- Define and evolve Plaud.ai’s global brand strategy, architecture, and messaging
- Drive consistency across all customer touchpoints while localizing for impact in key markets (US, EU, Japan, etc.)
- Partner with product, marketing, and leadership teams to align brand narrative with business goals
- Public Relations & Thought Leadership
- Lead global PR strategy and execution — including corporate comms, product launches, and executive visibility
- Build strong relationships with global media, analysts, and influencers
- Oversee sentiment control and reputation management
- Social Media & Digital Storytelling
- Lead organic and paid social media strategies across platforms (LinkedIn, X, Instagram, TikTok, etc.)
- Develop high-impact campaigns that drive engagement, brand affinity, and thought leadership
- Monitor trends and respond in real time
- Creative & Brand Assets
- Manage the in-house and external creative teams responsible for visual identity and campaigns
- Maintain brand guidelines and ensure creative consistency across all channels
- Launch high-quality marketing assets, video content, and experiential design
- Brand Experiences & Events
- Lead flagship brand events globally — from product showcases, vertical trade shows, and executive summits to media activations
- Develop experiences that bring the brand to life and build community with media, users, and partners
- Support field marketing and regional teams with playbooks and toolkits
- Qualifications:
- 7+ years of experience in brand leadership, with proven success as a Brand Director or equivalent at a leading luxury brand
- Deep expertise in brand storytelling, PR, and creative direction — with an eye for detail and luxury aesthetics
- Experience building brand equity through world-class events, media partnerships, and experiential marketing
- Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, Japan, and Asia
- Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners
- Bonus: Experience bridging traditional luxury brand building with digital innovation and modern media channels
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