AI-Savvy Content & Social Media Specialist

About the Company:

Our client is a boutique consultancy specialising in Microsoft Dynamics 365, Power Platform, and ClickDimensions. They centre their approach on pragmatic CRM success, prioritising results and education over licence sales or inflated billables.

Overview:

We’re seeking a proactive, detail-oriented Content & Social Media Specialist with a strong background in copywriting, social media scheduling, and AI tools like ChatGPT. You’ll support our content strategy, LinkedIn presence, and light website updates for a Microsoft Dynamics 365-focused consultancy. You’ll collaborate directly with the business owner to transform long-form content into engaging social media posts, manage LinkedIn pages, and ensure all content is consistent, polished, and impactful. AI is part of your workflow, not a crutch - we want someone who knows how to refine, structure, and bring their own voice to the content.

Key Responsibilities: Content Creation & Management

Repurpose blog articles and raw content into compelling LinkedIn posts (minimum two per week per profile/page).

Write long-form articles and short-form LinkedIn posts using ChatGPT and your own copywriting ability.

Ensure content is proofread, on-brand, and aligns with Australian English and company tone.

Create visual and video assets using PowerPoint, Midjourney, or Filmora.

Support editing and formatting of AI-generated images and copy to ensure high quality.

Social Media Scheduling & Engagement

Manage and schedule posts across multiple LinkedIn profiles, company pages, and showcase pages, leveraging their different target markets and purposes.

Monitor engagement and help boost reach through strategic reposting and timing.

Identify thought leaders, engage with their content, and provide insightful draft comments for approval.

Maintain a list of relevant industry posts with suggested commentary to streamline client interaction.

Assist with community-building through comment engagement and content interaction.

Website & Email Support

Help update website content and images; create basic forms (no coding required).

Write and refine email copy for email marketing sequences or one-off campaigns

Support content-driven marketing automation initiatives.

Basic Office Administration

Assist with day-to-day admin tasks such as data entry, inbox organisation, document formatting, and meeting coordination.

Maintain internal folders and templates used for content planning and scheduling.

Support ad hoc admin tasks as requested by the business owner.

Skills & Experience Required:

Excellent written English with strong proofreading and editing ability (AU English essential).

Experience writing for LinkedIn, especially in a B2B or tech context.

Strong understanding of SEO principles, including keyword research, metadata, and on-page optimisation.

Skilled in using ChatGPT or other AI tools for idea generation and copy assistance.

Familiar with visual tools such as PowerPoint, Midjourney, and Filmora.

Strong organisational skills and basic admin experience.

Ability to follow a style guide and take direction/feedback constructively.

Previous exposure to content-driven email marketing or marketing automation is a plus.

Self-motivated, deadline-oriented, and comfortable working autonomously.

Ideal Candidate:

Comes from a background in SEO copywriting, social media marketing, or digital content creation.

Has hands-on LinkedIn marketing experience, including engagement strategies and company page growth.

Is naturally curious and resourceful — knows how to use AI tools but adds their own expertise.

Understands content marketing fundamentals: engagement, structure, clarity, and conversion.

Is confident creating and managing structured content calendars.

Has a strong eye for quality, detail, and audience relevance.

Can take ownership of tasks and proactively look for ways to improve processes.

Working Hours: 12:00 PM – 8:00 PM AEST (Australian Eastern Standard Time)

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