Senior Analyst, Digital Marketing Analytics @ Novartis

Job Description SummarySeeking a Senior Analyst to join team. The role involves analyzing digital marketing initiatives, identifying trends, deriving insights, and contributing to the strategic direction of marketing efforts Job DescriptionKey ResponsibilitiesUse data analytics to derive an understanding of customer behavior, apply segmentation and predictive methods to improve marketing effectiveness.Analyze digital marketing performance across various channels such as Email Marketing, Field Digital like iCVA and RTE and Content Marketing, and provide optimization recommendations.Analyze complex digital data sets and provide strategic insights to drive business decisions.Develop, maintain, and improve accurate, actionable, and insightful reporting and dashboards.Work closely with cross-functional teams to understand their data needs and deliver reliable, consistent data sources.Conduct extensive business process analysis to identify areas for process improvement and efficiency.Stay informed on industry trends and developments to advise management on strategies for business growth.Track and report business performance regularly, using findings from data analysis.Clearly communicate data-driven insights to stakeholders and influence decision-making processes.Collaborate with senior management to understand business goals and develop data-driven solutions.Create models to automate processes, increasing efficiency and accuracy.Manage and navigate complex data structures, ensuring data integrity and accuracy.Good understanding of Pharma data, Field activity is preferred.Minimum RequirementBachelor’s degree in marketing, Business, Statistics, or a related field. A master’s degree is preferred. 3-6 years Expertise in using analytics tools (Qlik, Data IKU or any ETL tool), third party media, email marketing platforms etc.Strong in SQL and usage of advanced excel.Strong analytical and problem-solving skills with high-level attention to detail.Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights.Strong ability to think strategically, analyze, and interpret market dynamics and develop key industry insights.Proficient in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar).Ability to work independently and collaboratively in a team environment.…

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