Optimisation Specialist

ABOUT APPLY DIGITAL

Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the “

One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Visit our

Careers pageto learn how we can unlock your potential.

LOCATION:Apply Digital is hybrid/remote-friendly. The preferred candidate should be based in

Latin America, preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone). Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees.

THE ROLE:

In the area of Site Optimisation, you will also be responsible for overseeing the maintenance, performance, and optimisation of client websites. Working closely with our in-house teams and client teams to ensure their sites run smoothly, remain accessible, and work towards continuous improvement based on data-driven insights.

You will be responsible for executing SEO projects with clients in EMEA and across our global client-base. Supporting website builds, and ensuring SEO best practices in terms of technical SEO fundamentals and on-site SEO are embedded throughout to provide the best platform from which they can build their organic search presence.

This role is client-facing, requiring strong communication skills and the ability to advise both internal teams and external clients.

RESPONSIBILITIES

Lead and contribute to SEO projects, ensuring best practices are implemented effectively.

Collaborate on website build projects, ensuring SEO is 'baked in' from the start and optimised throughout the process.

Work independently and within teams, providing guidance and advice on SEO strategies to developers, designers, and other stakeholders.

Provide insights and make data-driven recommendations for improvements.

Present and discuss SEO strategies, insights, and results with clients in a confident and professional manner.

Stay up to date with industry trends, including changes in search algorithms, best practices, AI developments, and emerging SEO technologies.

Leverage AI tools and suites to enhance SEO performance and efficiency.

Ensure technical SEO, content strategies, and on-page/off-page tactics align with best practices.

Support the Head of Optimisation on projects and to develop the practice both internally and with new and existing clients.

Monitor and report on clients' site performance, accessibility, and overall functionality.

Identify areas for improvement and provide actionable recommendations.

Manage and drive the full cycle of improvements from analysis to implementation.

Ensure site health reports consistently reflect performance of the sites.

Regularly review and refine processes to enhance efficiency.

Report to and liaise with clients to make them aware of issues and opportunities to further improve the effectiveness of their websites.

REQUIREMENTS:

Minimum 3+ years of hands-on SEO experience in agency and/or client-side roles.

Proven track record of delivering successful SEO strategies that drive measurable results.

Strong technical SEO knowledge, including site architecture, crawling and indexing, structured data, international SEO, and Core Web Vitals.

Solid understanding of website technologies and development workflows, and how SEO integrates with UX, accessibility, performance, and broader digital strategies.

Experience with on-page SEO techniques and optimisation strategies.

Familiarity with commerce websites and large-scale site ecosystems.

Proficient in using SEO tools and platforms (e.g., Ahrefs, SEMrush, Screaming Frog), web analytics (e.g., GA4, Looker), and page performance monitoring tools.

Ability to analyse SEO data, derive insights, and make clear, data-driven recommendations.

Understanding of how AI is reshaping SEO, from search algorithm evolution to automation and tooling.

Up-to-date with SEO trends, best practices, and search engine algorithm updates.

Excellent client-facing and stakeholder communication skills.

Fluent in English and Spanish, with strong written and verbal communication abilities.

Comfortable educating and aligning cross-functional teams around SEO best practices.

Consultancy experience or client advisory background preferred.

Organised, proactive, and entrepreneurial mindset.

Problem-solving attitude with a focus on continuous improvement.

Strong interpersonal skills; adaptable, collaborative, and enthusiastic team player.

Knowledge of website accessibility and site security best practices.

Additional Information

LIFE AT APPLY DIGITAL

At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:

Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit the

Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].

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