Zoho Campaigns Expert Digital Marketing Specialist/Automation
Project Type: Ongoing / Part-time freelance
Experience Level: Expert
Duration: Starting with a core project, with ongoing work
Location: Remote
Start Date: Immediate
About the Role
I'm looking for a Zoho Campaigns and Digital Marketing Specialist to help design, implement, and optimize automated marketing campaigns for my SaaS platform, RegLogic—a compliance-focused tool for business professionals.
We’re kicking off with a 14-day trial onboarding sequence, but this role will expand to include lifecycle campaigns, outbound marketing, lead scoring, and email A/B testing.
If you understand how to use Zoho Campaigns + CRM to generate conversions and love building automations that drive revenue, this is for you.
Initial Project Scope
Build and launch a 10–email 14-day onboarding campaign in Zoho Campaigns
Implement workflow automations with behavior-based triggers
Integrate sign-up forms with Zoho CRM, configure custom fields, tags, and segmentation
Set up lead scoring and audience segments by activity, company size, or funnel stage
Test and optimize full trial-to-paid automation system
Ongoing Responsibilities (Post-Launch)
Build email nurture, re-engagement, and win-back sequences
Design and A/B test subject lines, CTAs, copy variations, and timing
Launch outbound sequences aligned with Predictable Revenue-style prospecting
Monitor campaign performance; recommend optimizations using Zoho dashboards
Collaborate on strategy for new product launches, newsletters, and sales support
✅ Requirements
Strong experience with Zoho Campaigns, Zoho CRM, and Workflow Automation
Proven background in B2B SaaS, lifecycle marketing, or trial conversion funnels
Ability to set up and manage multi-step journeys, segment lists, and trigger logic
Experience using lead scoring, dynamic content, and CRM integrations
Fluent in performance tracking, data-driven decisions, and CRM hygiene
Bonus Skills (Not Required, But Nice)
Knowledge of Predictable Revenue frameworks or outbound email strategy
Light design skills (Canva, HTML email templates)
Familiarity with other Zoho tools: Forms, Landing Pages, Analytics, etc.
Strong copywriting or messaging instincts for email content
What You’ll Get
A clear strategy and brand to work with
Room to shape campaigns and experiment with messaging
Fast communication and decisions (founder-led)
Opportunity for ongoing projects, retainers, or performance-based incentives
Budget & Application
Open to hourly or fixed price (starting project first, then retainer)
Please include:
Examples of Zoho Campaigns or marketing automation work
Your availability (hours/week)
Hourly rate or flat pricing models
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