Data Analyst, Pharma, Health and Wellness Media

Description:
• The Data Analyst will turn behavioral data, campaign performance metrics, and engagement signals into actionable insights that drive marketing strategy, audience growth, and product innovation
• You will collaborate closely with product, marketing, data science, and client services teams to support decision-making with accurate, timely, and meaningful analysis
• Analyze user behavior data to understand how physicians engage across content types, campaigns, and channels
• Develop and maintain dashboards and reports that monitor KPIs related to audience engagement, campaign performance, and lead generation, across endemic and commercial audiences
• Perform deep-dive analysis into campaign effectiveness, user segmentation, and conversion trends
• Support A/B testing initiatives by analyzing results, identifying insights, and recommending optimizations
• Assist in building behavioral models and attribution frameworks alongside the data science team
• Collaborate with stakeholders (marketing, product, client services) to define metrics, interpret findings, and support strategic decisions
• Support data integrity and alignment across martech platforms
• Present findings to non-technical audiences in a clear, concise and visual manner
• Identify and prioritize opportunities to improve data quality and analytics processes

Requirements:
• Bachelor’s degree in Data Science, Computer Science, Statistics, or a related technical field (or equivalent experience)
• 1–2+ years in data analytics, business intelligence, or a related field (internships or co-ops may count)
• Proficiency in SQL and familiarity with data warehousing (Snowflake preferred)
• Experience with Python for data manipulation and analysis
• Basic understanding of dbt for data transformations
• Exposure to Segment, Iterable, or similar marketing platforms a plus
• Proficiency in BI/visualization tools (Tableau preferred)
• Basic understanding of web technologies and web analytics
• Understanding of healthcare marketing concepts or prior exposure to the healthcare industry is highly desirable
• Knowledge of digital marketing channels (email, social media, web analytics) is beneficial
• Strong communication skills—capable of explaining technical concepts to non-technical audiences
• Attention to detail and sense of ownership for delivering accurate, high-quality outputs
• Creativity, intellectual curiosity, and empathy in problem-solving and data storytelling
• Adaptability, flexibility, and a bias for action in a fast-paced environment
• Excellent time management skills to meet tight deadlines and shifting priorities

Benefits:
• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

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