CRM Strategist
Company Description
Job Description- Client: Tech Company
- Duration: 2 months, potential to extend
- Hourly Rate: $60 - $75, DOE
- Hours per week: 20-30
- This will be a W2 Engagement
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- Benefits available.
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Project Details: CLIENT is seeking a highly experienced and self-driven CRM and Email Marketing Specialist to support their transition to Salesforce Marketing Cloud (SFMC). This role requires both strategic insight and technical proficiency in CRM and email marketing, including campaign development, audience segmentation, data analysis, and automation. The ideal candidate will have 5–10 years of relevant experience, a deep understanding of digital marketing strategies, and the ability to manage ad-hoc projects independently in a fast-paced environment.
Key Responsibilities:
Lead and support the migration of existing CRM and email marketing operations to Salesforce Marketing Cloud.
Develop, test, and deploy email marketing campaigns, including triggered/automated journeys and ad-hoc campaigns.
Design and execute CRM strategies to improve customer engagement, retention, and lifetime value.
Work with cross-functional teams (e.g., IT, Sales, Creative, Analytics) to gather requirements and execute CRM initiatives.
Build and maintain audience segmentation models for personalized campaigns.
Analyze campaign performance and customer data to generate insights and optimization strategies.
Create documentation and best practices for ongoing use of Salesforce Marketing Cloud.
Provide training and support to internal stakeholders on new CRM and email tools/processes.
Own and execute special projects and ad-hoc initiatives related to email marketing, CRM data hygiene, and customer journey mapping.
5–10 years of experience in CRM and email marketing, with recent hands-on experience in Salesforce Marketing Cloud (preferred).
Strong understanding of customer journey development, marketing automation, and personalization strategies.
Proficient in tools such as SFMC (Journey Builder, Email Studio, Automation Studio, Audience Builder), HTML/CSS for email, and data integrations.
Strong analytical skills with experience using reporting and analytics tools (e.g., Google Analytics, SFMC Reporting, Tableau).
Demonstrated ability to work independently and manage complex, cross-functional projects.
Excellent communication skills and the ability to translate technical concepts for non-technical stakeholders.
Salesforce certifications (e.g., Marketing Cloud Email Specialist) are a plus.
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
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